SEO
4×
Organic traffic
FinPath Africa — organic growth
Topical authority strategy plus a full technical overhaul. Organic traffic 4× in 9 months, with 14 page-one commercial keywords.
Selected Work
Outcomes, not deliverables.
A snapshot of recent digital marketing engagements across SEO, paid media, CRO and analytics.
Paid Ads
−38%
Customer acquisition cost
Nairobi Interiors — Meta rebuild
Rebuilt the entire Meta funnel with fresh creative testing and a proper attribution setup. CAC fell 38% in one quarter.
CRO
+62%
Signup conversion
Kavura SaaS — landing-page program
A three-month experimentation program across the top five landing pages. Signup conversion lifted 62% site-wide.
Content & SEO
5×
Non-brand organic
Savanna Roast — content engine
Editorial + programmatic SEO for a specialty coffee brand. 180 ranked pages and a 5× lift in non-brand traffic.
Website
+47%
Demo requests
Boda Books — marketing site rebuild
Rebuilt on a headless stack. Core Web Vitals green across the board; demo requests up 47% within 60 days.
Analytics
7 brands
Attribution unified
Multi-brand DTC group — GA4 + attribution
Deployed GA4 with server-side tagging across seven brands. Reporting finally matches Shopify and finance, unblocking scale.